Your marketing team generates leads. Your sales team ignores them. Sound familiar? If you run an HVAC company, plumbing business, or landscaping service, this disconnect costs you thousands every month. Marketing blames sales for not following up. Sales blames marketing for sending garbage leads. Both are right. Both are wrong. The real problem? No one owns the gap between lead generation and closing. That's where sales and marketing alignment breaks down. And that's exactly

The Secret? There Isn't One. Here's what growth consultants don't want you to know: sales and marketing alignment isn't complicated . It's just hard. Most mid-sized service businesses: HVAC companies, electrical contractors, plumbing operations across the Southeastern US: struggle with the same problem. Marketing generates leads. Sales complains about lead quality. Marketing defends their numbers. Sales closes what they can. Revenue plateaus. Everyone's frustrated. Nobody wi